Mahira, . (2021) PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN INDIHOME. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
When the advancement of the internet develops every year, the demand for society will increase. this creates an open door for companies providing network access. One of them is PT. Telkom access especially Indihome, but currently there are problems with the quality of products and quality of services provided. This problem is determined by the formulation of the problem whether product quality and service quality have an influence on customer satisfaction at Indihome. This research was created to prove and analyze the effect of product quality and service quality on customer satisfaction at Indihome. The type of data determined is quantitative with a population of 50 Indonesian users in the Tanjung Priok area using the purposive sampling method. PLS3.0 was used as an analysis technique in this study. The results obtained from this study are (1) product quality has a significant effect on customer satisfaction (2) service quality has a significant effect on customer satisfaction.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | {No. Panggil : 1710111069] [Pembimbing 1 : Prasetyo Hadi] [Ketua Penguji : Miguna Astuti] [Penguji 1 : Jenji Gunaedi Argo] |
| Uncontrolled Keywords: | Product Quality, Service Quality, and Customer Satisfaction. |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Mahira - |
| Date Deposited: | 15 Jun 2022 03:08 |
| Last Modified: | 15 Jun 2022 03:08 |
| URI: | http://repository.upnvj.ac.id/id/eprint/17435 |
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