Syafa'atun Munajah, . (2021) PENGARUH PENGALAMAN KONSUMEN DAN NILAI KONSUMEN TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN KONSUMEN. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This quantitative research was conducted to examine the influence of consumer experience and consumer value on consumer loyalty through consumer satisfaction by using a sample of 100 respondents through purposive sampling method. The data was collected using a questionnaire via a google form which was distributed to the 2018-2021 FEB UPN Veteran Jakarta Undergraduate Program Students. In data analysis using Partial Least Square software. With the test results obtained, namely (1) consumer experience does not have a significant influence on consumer loyalty. (2) Consumer value has a significant influence on consumer loyalty. (3) Consumer satisfaction has a significant influence on consumer loyalty. (4) Consumer experience has no influence on consumer loyalty through customer satisfaction. (5) Consumer value has no influence on consumer loyalty through customer satisfaction.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil : 1810111136] [Penguji II (Pembimbing) : Rosali Sembiring Colia] [Penguji I : Jenji Gunaedi Argo] [Ketua : A. Bernadin Dwi] |
| Uncontrolled Keywords: | Customer Experience, Customer Loyalty, Customer Satisfaction, and Customer Value. |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Syafa`Atun Munajah |
| Date Deposited: | 17 Mar 2022 06:35 |
| Last Modified: | 17 Mar 2022 06:40 |
| URI: | http://repository.upnvj.ac.id/id/eprint/17024 |
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