Annisa Nurul Adzany, . (2021) Strategi marketing Politik Qonita Luthfiyah dalam Pemilu Legislatif DPRD Kota Depok Tahun 2019. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Qonita Luthfiyah's Political Marketing Strategy in Depok City DPRD Legislative Election 2019 Annisa Nurul Adzany Abstract The electoral system and candidate competition have various dynamic changes in each period. Those have an impact on the strategies used by candidates to win the election. Political marketing can be a strategy in offering and promoting political parties or candidates. The election of Qonita Luthfiyah in the 2019 Depok City legislative election was influenced by a well-defined political marketing strategy to attract the attention of citizens. The victory was assisted by the Qonita Luthfiyah Success Team in the contest. The approach of this research is qualitative research. Using qualitative and descriptive as a type of the research. The data sources used are primary and secondary data from interviews, literature studies and audio-visual recordings are used for primary and secondary data sources. The researcher analyzes using 9 models of political marketing elements proposed by Adman Nursal. Based on the data analysis, it is concluded that the dominant political marketing strategy used by Qonita Luthfiyah is Push Marketing or door to door. She met with the people directly through outreach activities and a form of concern for the people. especially those who lost their families or materially as a result of natural disasters that damaged settlements and roads. But on the other hand, there is a big role for Qonita Luthfiyah's success team. The successful team participated in the community by branding Qonita Luthfiyah in the opinion of the people. This big role helped run the campaign until finally Qonita Luthfiyah elected as a legislative member of the 2019 DPRD Kota Depok. Key word : Strategy, Political Marketing, Qonita Lutfiyah, legislative election DPRD Kota Depok
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | (No.Panggil: 1710413037) (Pembimbing: Anwar Ilmar) (Penguji 1: Afrimadona) (Penguji 2: Asep Kamaluddin) |
| Uncontrolled Keywords: | Strategy, Political Marketing, Qonita Lutfiyah, legislative election DPRD Kota Depok |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Politik (S1) |
| Depositing User: | Annisa Nurul Adzany |
| Date Deposited: | 13 Jun 2022 03:22 |
| Last Modified: | 13 Jun 2022 03:28 |
| URI: | http://repository.upnvj.ac.id/id/eprint/15688 |
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