Amalia Crismoni, . (2021) STRATEGI KOMUNIKASI PEMASARAN DALAM UPAYA MENINGKATKAN PENJUALAN PADA INSTAGRAM MATERNAL DISASTER. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
In today's very rapid technological developments, business people use social media to dominate market pairs. Currently, Instagram is the most popular social media for most people, supported by increasingly sophisticated mobile phones as well as internet networks that are easily available, therefore Maternal Disaster uses Instagram as a tool for promotion. The marketing communication strategy was made by maternal disaster with the aim of knowing the marketing communication strategy in an effort to increase sales on maternal disaster instagram. The type of this research is descriptive qualitative. After conducting the analysis, the conclusion of this research is that maternal disaster uses a promotional mix of advertising, personal selling, sales promotion and public relations by using social media Instagram as a place to share information about its products, carry out activities promotions such as membership, discounts and free gifts.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | Nama : Amalia Crismoni NIM : 1610411086 Pembimbing : Lukman Saleh Wahluyo Penguji 1 : Yani Hendrayano Penguji 2 : Puri Bestari Mardani |
| Uncontrolled Keywords: | Marketing Communication Strategy, Social Media, Instagram, Maternal Disaster |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HC Economic History and Conditions |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | Amalia Crismoni |
| Date Deposited: | 05 Nov 2021 02:16 |
| Last Modified: | 05 Nov 2021 02:16 |
| URI: | http://repository.upnvj.ac.id/id/eprint/13915 |
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