Sinta Andriani, . (2021) PENGARUH HARGA, PROMOSI, DAN KUALITAS PELAYANAN TERHADAP KEPUASAAN PELANGGAN : Studi Kasus Tangis x The Hauuz di Wilayah Lingkungan 3, Tegal Alur Jakarta Barat. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The have a look at goals to determine : (1) the impact of price on customer satisfaction in Tangis x The Hauuz in the region Lingkungan 3, (2) the impact of promotion on customer satisfaction in Tangis x The Hauuz in the region Lingkungan 3, (3) the impact of service quality on customer satisfaction in Tangis x The Hauuz in the region Lingkungan 3, and (4) the effect of price, promotion and service quality on customer satisfaction in Tangis x The Hauuz in the region Lingkungan 3. This research uses quantitave metodhs and uses survey research. The population of this research in Tangis x The Hauuz customer in the region Lingkungan 3. The sampling technique uses a non-probability sampling technique with total of 75 respondents. The data collection technique itself uses a questionnaire that has been tested for validity and reliability. The data analysis technique used to answer the hypothesis is using multiple regression analysis using IMB SPSS Statistics. The result of this study indicate that (1) there is a significant effect on the cutomer satisfaction with a coefficient value of 3,409, (2) no influence, on the promotion variable on customer satisfaction with a coefficient value of -1,951, (3) there is a significant effect between service quality on customer satisfaction with a coefficient value of 5,303, and (4) there is a jointly significant effect on price variabel, promotion and service quality to customer satisfaction with a value of 27,189. From the results of thid study, it is also know that the influence of price, promotion and service quality has an influence on customer satisfaction with acoefficeint of determination (R-Square) of 53,5%. While the remaining 46,5% in influenced by other variabels outside his research model.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | 1710111097 Yuliniar, SE., MM Diana TW, SE., MM Dra. Heni Nastiti., MM |
| Uncontrolled Keywords: | Price, Promotion, Quality Service, Customer Satisfaction |
| Subjects: | H Social Sciences > HA Statistics H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Sinta Andriani |
| Date Deposited: | 23 May 2022 08:34 |
| Last Modified: | 23 May 2022 08:34 |
| URI: | http://repository.upnvj.ac.id/id/eprint/13408 |
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