ANALISIS PENGARUH HARGA, KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE SHOPEE

Rizky Dwijantoro, . (2021) ANALISIS PENGARUH HARGA, KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE SHOPEE. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This research uses a quantitative descriptive method that is carried out on the Shopee marketplace. The purpose of this research is to find out and prove whether purchasing decisions on the Shopee marketplace are influenced by Price, Product Quality and Promotion. The population in this study were students who had made purchases through Shopee. The sample taken in this study amounted to 75 respondents with purposive sampling method. By patiently taking the questionnaire through googleform. The analysis technique used is descriptive analysis and inferential analysis using Partial Least Square (PLS) analysis tool. The results showed that the variable price and product quality had an effect on purchasing decisions as well as promotion variables which had a positive and significant effect on purchasing decisions.

Item Type: Thesis (Skripsi)
Additional Information: [No. Panggil: 1710111169] [Pembimbing:A. Bernadin Dwi] [Penguji 1: Diana Triwardhani] [Penguji 2: Pusporini]
Uncontrolled Keywords: Purchase Decision, Price, Product Quality, Promotion.
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: Rizky Dwijantoro
Date Deposited: 25 May 2022 02:28
Last Modified: 25 May 2022 02:28
URI: http://repository.upnvj.ac.id/id/eprint/12796

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