PENGARUH ONLINE CUSTOMER RATING MERCHANT TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (SURVEY PADA PENGGUNA APLIKASI GO-FOOD JAKARTA)

Hafiza, . (2021) PENGARUH ONLINE CUSTOMER RATING MERCHANT TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (SURVEY PADA PENGGUNA APLIKASI GO-FOOD JAKARTA). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

The goal of this study is to determine the impact of online merchant customer rating for Go-Food Jakarta application users on consumer purchasing decisions. The Technology Acceptance Model (TAM) model is being used in this analysis. A quantitative methodology is used in this research. A survey method is the method used. Jakarta residents aged 18 - 45 years old who use the Go-Food application with a sample size of 100 respondents are the population of this report. The coefficient of determination is used by the research methodology for the influence of online retailer customer rating on this purchasing decision. Using the SPSS (Statistic Product and Service Solution) version 25 software, the data testing technique was carried out. The results of this analysis showed that variable X had a significant 35.9 percent effect on variable Y.

Item Type: Thesis (Skripsi)
Additional Information: [No. Panggil: 1710411110] [Pembimbing: Uljanatunnisa] [Penguji 1 : Kusumajanti] [Penguji 2: Ratu Laura Mulia BP]
Uncontrolled Keywords: Online Customer Rating, Purchasing Decisions, Technology Acceptance Model (TAM)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: Hafiza -
Date Deposited: 04 Oct 2021 07:35
Last Modified: 04 Oct 2021 07:35
URI: http://repository.upnvj.ac.id/id/eprint/12793

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