PENGARUH ISI PESAN TULISAN SEDERHANA 60 DETIK IKLAN LAYANAN MASYARAKAT ‘#WAKTUNYAKITA NETMEDIATAMA TERHADAP PERUBAHAN SIKAP KETERGANTUNGAN PADA GADGET : Survei Terhadap Followers Instagram NETMEDIATAMA

Gita Putrihani, . (2021) PENGARUH ISI PESAN TULISAN SEDERHANA 60 DETIK IKLAN LAYANAN MASYARAKAT ‘#WAKTUNYAKITA NETMEDIATAMA TERHADAP PERUBAHAN SIKAP KETERGANTUNGAN PADA GADGET : Survei Terhadap Followers Instagram NETMEDIATAMA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

The development of advertising in Indonesia finds a point that is getting brighter along with the emergence of private television in people's lives. Broadly speaking, advertising itself is a form of communication in which there is information or ideas about a product or service, which is aimed at the audience at the same time in order to get a good response and response. This is proven if an advertisement has two types of characteristics according to its purpose, either commercial or non-commercial. Which one example is the Public Service Advertisements issued by a national television station which carries an interesting information message ‘#WaktunyaKita Bergerak, Berkarya, Mengisi Waktu Dengan Hal Positif’owned by NET TV. This advertisement are made not without reason, given the increasing number of active gadget user data in Indonesia every year. Making changes in someone's social life where they tend to be someone who is passive, dependent, to believe news that is not necessarily true. In this study, the theory used is Elaboration Likelihood Model. This study uses a quantitative approach with explanative research types and survey research methods. Total of 2,1 millions followers Instagram Netmediatama, became the population in this study. The sample in this study uses Non Probability Sampling with Purposive Sampling technique, which resulted 100 respondents to be studied by submitting 31 statement items. The results obtained from this study are strong correlation level with the number 0,599 with a consistent value of the public service advertisement seeking variable of 9.362, and the regression coefficient of the change of attitude with 0.408. Based on the results, of the coefficient of determination the value R Square or the coefficient of determination are 0.399 if calculated based on the formula, it can produce a number of 39.9%. And the results of the T test or hypothesis test based on the t value, namely t count of 8.499 > t table 1.664, it can be concluded that H0 is rejected and H1 is accepted.

Item Type: Thesis (Skripsi)
Additional Information: [No. panggil : 1710411021] [Pembimbing : Windhi Tia Saputra] [Penguji 1 : Yani Hendrayani] [Penguji 2 : Ratu Laura Mulia BP]
Uncontrolled Keywords: Advertising, Public Service Announcements, Change of Attitude, NET TV, elaboration likelihood model.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: Gita Putrihani
Date Deposited: 06 Oct 2021 07:01
Last Modified: 06 Oct 2021 07:01
URI: http://repository.upnvj.ac.id/id/eprint/12542

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