PESAN KAMPANYE VAKSINASI DAN PERILAKU PENCEGAHAN COVID-19 MASYARAKAT DKI JAKARTA

Andara Urfa Humaira, . (2021) PESAN KAMPANYE VAKSINASI DAN PERILAKU PENCEGAHAN COVID-19 MASYARAKAT DKI JAKARTA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

Background the number of positive cases of Covid-19 in Indonesia is increasing every day. Since one year of its arrival, the positive number of Covid-19 in Indonesia has a cumulative number of 1.4 million cases. The Ministry of Health is trying to control Covid-19 by creating herd immunity which can be realized by preventing Covid-19 behavior through vaccination and disciplined health protocols. The purpose of this study was to measure the effect of the vaccination campaign message in changing behavior of Covid-19 prevention for the citizen of DKI Jakarta. The theory used is the Ostergaard Campaign Model. The method used is a quantitative method with the type of explanative research. The location of this research is people aged 22-25 years in DKI Jakarta. The population in this study was 784,252 using a purposive sampling technique of 100 respondents. The results of the study showed that there was an effect of 62.1% of the vaccination campaign message on the Covid-19 prevention behavior of the citizen of DKI Jakarta.

Item Type: Thesis (Skripsi)
Additional Information: [No Panggil : 1710411193] [Pembimbing: Yani Hendrayani] [Penguji 1: Ispawati Asri] [Penguji 2: Windhiadi Yoga Sembada]
Uncontrolled Keywords: Campaign Message, Vaccination Campaign, Covid-19 Prevention Behavior, Ostergaard Campaign Model
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: Andara Urfa Humaira
Date Deposited: 07 Oct 2021 08:00
Last Modified: 07 Oct 2021 08:00
URI: http://repository.upnvj.ac.id/id/eprint/12088

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