Fadilla Kardika Putri, . (2021) EFEKTIVITAS PERSONAL SELLING PRODUK KEUANGAN JENIUS PADA PT. BANK BTPN, Tbk. Tugas Akhir thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
In the business world, increasingly, the level of competition faced, every company is required to improve performance in any way in order to survive this competition. One of the performances that has to be improved is marketing. Marketing is a key to the improving work of a company because in marketing it can deliver messages and information about the benefits of a product so that the product can be known to the public. Not only is marketing a key to success getting consumers on products owned by the company. As done by PT. Bank BTPN, Tbk marketing with method Personal Selling the product called Jenius. process marketing with personal selling by PT. Bank BTPN, Tbk success increases total customer on product Jenius. The level effectiveness PT. Bank BTPN, Tbk is performing marketing with personal selling on finance product Jenius getting 100%, which it means Very Effective for increasing the amount of customers each year.
| Item Type: | Thesis (Tugas Akhir) |
|---|---|
| Additional Information: | [No. Panggil : 1810101018] [Penguji I : Diana Tri Wardhani] [Penguji II : Wahyudi] [Ketua : Marlina] |
| Uncontrolled Keywords: | Marketing, Personal Selling, Level of Effectiveness |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HG Finance H Social Sciences > HJ Public Finance |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII) |
| Depositing User: | Fadilla Kardika Putri |
| Date Deposited: | 14 Feb 2022 07:09 |
| Last Modified: | 14 Feb 2022 07:09 |
| URI: | http://repository.upnvj.ac.id/id/eprint/12056 |
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