ANALISIS KEPUTUSAN PEMBELIAN HANDPHONE PADA KELOMPOK KONSUMEN DRIVER OJEK ONLINE

Rezza Dwi Santoso, . (2020) ANALISIS KEPUTUSAN PEMBELIAN HANDPHONE PADA KELOMPOK KONSUMEN DRIVER OJEK ONLINE. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This study discusses the decision to purchase mobile phones on online motorcycle taxi driver consumer groups. This research is a quantitative study that aims to study the effect of promotion, product attributes and prices on cell phone purchasing decisions on online motorcycle taxi driver groups. The population of this study is mobile users in the online motorcycle taxi drivers in the Greater Jakarta area. The number of samples taken was 100 respondents with non-probability sampling method with the type of purposive sampling. Data collection is done through questionnaire collection. The data analysis technique used is descriptive analysis and inferential analysis, using the Partial Least Square (PLS) tool. The results of this study indicate that promotion variables, product attributes and prices are significant for purchasing decisions. Keywords: Handphone, Promotion, Product Attributes, Price and Purchasing Decisions

Item Type: Tugas Akhir, Skripsi, Tesis, dan Disertasi (Skripsi)
Additional Information: [No.Panggil: 1610111070], [Pembimbing: Nobelson, Jenji Gunaedi Argo], [Penguji 1: Bernadin Dwi M], [Penguji 2: Rosali]
Uncontrolled Keywords: Handphone, Promotion, Product Attributes, Price and Purchasing Decisions
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
H Social Sciences > HE Transportation and Communications
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: Rezza Dwi Santoso
Date Deposited: 26 Aug 2021 09:59
Last Modified: 26 Aug 2021 09:59
URI: http://repository.upnvj.ac.id/id/eprint/7869

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