ANALISIS KEPUASAN KONSUMEN MINISO DI BINTARO JAYA XCHANGE, TANGERANG SELATAN

Atikah Amalia, . (2020) ANALISIS KEPUASAN KONSUMEN MINISO DI BINTARO JAYA XCHANGE, TANGERANG SELATAN. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This research was conducted with the aim to find out and analyze the effect of service quality, product quality and price on customer satisfaction. This type of research is a quantitative study, the population in this study are visitors who have purchased Miniso products in Bintaro Jaya Xchange, South Tangerang with a sample of 75 respondents. The sampling technique used in this study was nonprobability sampling with a purposive sampling method, data collection using questionnaires. The data analysis technique used is the PLS (partial least Square) analysis method with SmartPLS 3.2 software. The results showed (1) there was a positive and significant effect on service quality on customer satisfaction, (2) there was a positive and significant effect on product quality on customer satisfaction, (3) there was no significant effect on price on customer satisfaction

Item Type: Tugas Akhir, Skripsi, Tesis, dan Disertasi (Skripsi)
Additional Information: [No. Panggil : 1610111039] [Ketua Penguji : Lina Aryani] [Penguji 1 : Jenji Gunaedi] [Pembimbing : Diana Triwardhani]
Uncontrolled Keywords: Service Quality, Product Quality, Price and Consumer Satisfaction
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: Atikah Amalia
Date Deposited: 28 Apr 2021 00:24
Last Modified: 28 Apr 2021 00:24
URI: http://repository.upnvj.ac.id/id/eprint/7819

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