PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, DAN ISLAMIC BRANDING TERHADAP KEPUTUSAN PEMBELIAN DI HYPERMART

Haryo Bimo, Bimo (2020) PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, DAN ISLAMIC BRANDING TERHADAP KEPUTUSAN PEMBELIAN DI HYPERMART. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

With the presence of modern retail, it is hoped that the marketed products can provide information on the benefits of the products offered in a precise and targeted manner. In addition to making it easier for consumers to buy all kinds of products they need in a way that is more convenient under one roof and easy in their transactions. This research is a quantitative study of existing products at the Hypermart retail. The purpose of this study is to find out whether product purchasing decisions at Hypermart retail are influenced by product quality, service quality and Islamic Branding. using probability sampling techniques and random sampling methods. Data collection is done by distributing questionnaires online to respondents. The technical analysis used is the PLS (Partial Least Square) analysis method using SmartPLS 3.0. The results of this study indicate that product quality and Islamic Branding variables significantly influence purchasing decisions. While the service quality variable has no influence and is significant on purchasing decisions.

Item Type: Tugas Akhir, Skripsi, Tesis, dan Disertasi (Skripsi)
Additional Information: [No. Panggil :1610111226] [Pembimbing : Tati Handayani] [Ketua Penguji ; Dr. Miguna Astuti] [Penguji 1 : Tati Handayani] [Penguji 2 : Renny Husniati]
Uncontrolled Keywords: Product Quality, Service Quality, Islamic Branding, Purchasing Decisions Islamic Branding
Subjects: B Philosophy. Psychology. Religion > BL Religion
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: Haryo Bimo
Date Deposited: 06 Sep 2021 14:37
Last Modified: 06 Sep 2021 14:37
URI: http://repository.upnvj.ac.id/id/eprint/7633

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