PENGARUH SUASANA TOKO, POTONGAN HARGA, BONUS KEMASAN TERHADAP PEMBELIAN TIDAK TERENCANA (Studi Kasus Pada Transmart Carrefoor Cilandak)

Erfan Andre Istianto, - (2019) PENGARUH SUASANA TOKO, POTONGAN HARGA, BONUS KEMASAN TERHADAP PEMBELIAN TIDAK TERENCANA (Studi Kasus Pada Transmart Carrefoor Cilandak). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This research is a quantitative that aims to determine the effect of store atmosphere, store atmosphere and bonus packaging to impulse buying. Population in this research is visitor of Transmart Carrefour Cilandak. The variables used in this research are store atmosphere, influence discounts and bonus packagingas independent variable, then impulse buying as dependent variable. The sample size was taken 75 respondents, with non probability sampling method, especially purposive sampling. Data collection was done through questionnaires. In this research, three hypotheses will be tested using PLS (Partial Least Square) analysis tool. Based on the results of data processing with PLS (Partial Least Square) has the result that (1) Store Atmosphere has a significant influence on impulse buying with the coefficient value of 0,497. (2) influence discounts have no significant effect on impulse buying with the coefficient value of -0,007. (3) Bonus Packaging has a significant influence on impulse buying with the oefficient value of 0,420

Item Type: Tugas Akhir, Skripsi, Tesis, dan Disertasi (Skripsi)
Additional Information: [No. Panggil: 1410111032] [Ketua Penguji: Bernadin Dwi] [Penguji I: Heni Nastiti] [Penguji II/Pembimbing: Diana Triwardhani]
Uncontrolled Keywords: Bonus Packaging, Impulse Buying, Influence Discounts And Store Atmosphere.
Subjects: H Social Sciences > HC Economic History and Conditions
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: S.IP Muamar Khadafi
Date Deposited: 11 Apr 2019 06:59
Last Modified: 18 Apr 2019 01:50
URI: http://repository.upnvj.ac.id/id/eprint/67

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