PENGARUH DAYA TARIK IKLAN IPHONE DI MEDIA YOUTUBE TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE IPHONE : Survei Kepada Konsumen Iphone Fakultas Kedokteran Angkatan 2017 Universitas YARSI

Azizah Windiarti, - (2019) PENGARUH DAYA TARIK IKLAN IPHONE DI MEDIA YOUTUBE TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE IPHONE : Survei Kepada Konsumen Iphone Fakultas Kedokteran Angkatan 2017 Universitas YARSI. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

[img] PDF
AWAL.pdf

Download (3MB)
[img] PDF
ABSTRAK.pdf

Download (3MB)
[img] PDF
BAB I.pdf

Download (4MB)
[img] PDF
BAB II.pdf
Restricted to Repository UPNVJ Only

Download (4MB)
[img] PDF
BAB III.pdf
Restricted to Repository UPNVJ Only

Download (4MB)
[img] PDF
BAB IV.pdf
Restricted to Repository UPNVJ Only

Download (4MB)
[img] PDF
BAB V.pdf

Download (4MB)
[img] PDF
DAFTAR PUSTAKA.pdf
Restricted to Registered users only

Download (4MB)
[img] PDF
RIWAYAT HIDUP.pdf
Restricted to Registered users only

Download (3MB)
[img] PDF
LAMPIRAN.pdf
Restricted to Repository UPNVJ Only

Download (3MB)
[img] PDF
artikel_skripsi_azizah_windiarti.pdf
Restricted to Registered users only

Download (1MB)

Abstract

This study discusses the influence of the attractiveness of Iphone ads on Youtube media on consumer decisions in the purchase of Iphone smartphones. The purpose of this study is to determine the magnitude of the influence of the attractiveness of Iphone ads on Youtube media on consumer decisions in Iphone smartphones. This study uses quantitative data with the type of survey method research. The data used is in the form of library and primary data. The theory in this study uses teeori S-O-R (Stimulus, Organism, Response). The sample in this study was 110 respondents with a simple random sampling technique that collected data using a questionnaire. Based on the results of the coefficient obtained the results of the influence of variable X (the appeal of advertising on the Youtube media) to Y (purchase decision). So it can be concluded that the attractiveness of Iphone ads on Youtube media influences the purchasing decisions of Iphone smartphone consumers at the YARSI University School of Medicine, which means that the greater the influence of the appeal of advertising on Youtube media is greater on consumer purchasing decisions

Item Type: Tugas Akhir, Skripsi, Tesis, dan Disertasi (Skripsi)
Additional Information: [No. Panggil: 1310411052] [Pembimbing I: Supratman] [Pembimbing II: Hermina Manihuruk]
Uncontrolled Keywords: The Attractiveness Of Advertising, Purchasing Decisions
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: Saidun Sinaga
Date Deposited: 15 Apr 2019 09:24
Last Modified: 15 Apr 2019 09:24
URI: http://repository.upnvj.ac.id/id/eprint/119

Actions (login required)

View Item View Item