PENGARUH BIAYA PROMOSI, BIAYA KUALITAS, DAN PERTUMBUHAN PENJUALAN TERHADAP PERUBAHAN LABA BERSIH

Lasca Radella, . (2021) PENGARUH BIAYA PROMOSI, BIAYA KUALITAS, DAN PERTUMBUHAN PENJUALAN TERHADAP PERUBAHAN LABA BERSIH. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This research is a quantitative study that aims to analyze the effect of promotion cost, quality cost, and sales growth on profit growth. In this research, the population is the manufacturing company on IDX during the priode 2017 to 2019. Thus research used the Cluster Random Sampling by using the Slovin formula and collected a sample of 108 research data. The hypothesis in this research was tested by Multiple Linear Regression Analysis techniques with a significance level of 5%. The results obtained from this research are promotion cost have not effect on profit growth, quality cost have a negative effect on profit growth, and sales growth have a positive effect on profit growth.

Item Type: Tugas Akhir, Skripsi, Tesis, dan Disertasi (Skripsi)
Additional Information: [No. Panggil : 1710122133] [Ketua Penguji : Husnah Nur Laela Ermaya] [Penguji I : Wisnu Julianto] [Penguji II (Pembimbing ) : Akhmad Saebani]
Uncontrolled Keywords: promotion cost, quality cost, sales growth, and profit growth.
Subjects: H Social Sciences > HF Commerce > HF5601 Accounting
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Akuntansi (S1)
Depositing User: Lasca Radella
Date Deposited: 02 Jun 2021 03:48
Last Modified: 08 Jun 2021 06:21
URI: http://repository.upnvj.ac.id/id/eprint/10740

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