Items where Author is "Ignatia Vonny Priscillia Purba, ."
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Thesis
Ignatia Vonny Priscillia Purba, . (2024) PENGARUH HEDONIC MOTIVATES, SALES PROMOTION, DAN VIRAL MARKETING TERHADAP PERILAKU IMPULSE BUYING GENERASI Z (Studi kasus pada E-commerce Shopee di Jakarta). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.