Nina Halimatu Salamah, . (2021) PENGARUH SOCIAL MEDIA MARKETING TERHADAP BRAND AWARENESS PADA E-COMMERCE HIJUP. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This research is a quantitative study that aims to determine the effect of social media marketing towards brand awareness on Hijup e-commerce. The population in this study were Muslim women who were active users of social media and who also lived or who are doing activities in he area around Jakarta. The sample size was taken as many as 70 respondents, with a non-probability sampling method with purposive sampling type. Data collection was carried out by distributing online questionnaires, which is the google form. The data analysis technique used is descriptive and inferential analysis, using a tool for testing, namely SPSS Version 26. The results of this study indicate that social media marketing has a significant effect on brand awareness by 39%.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil : 1710111244] [Pembimbing : Diana Triwardhani] [Penguji 1 : Suharyati] [Penguji 2 : Rosali Sembiring] |
| Uncontrolled Keywords: | Brand Awareness; Social Media Marketing |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Nina Halimatu Salamah |
| Date Deposited: | 25 May 2022 04:40 |
| Last Modified: | 25 May 2022 04:40 |
| URI: | http://repository.upnvj.ac.id/id/eprint/9785 |
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