Veriandriano, - (2019) KEPUTUSAN PEMBELIAN SMARTPHONE XIAOMI: Studi Kasus Pada Kelurahan Cipedak Jakarta Selatan. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This research is a quantitative research that aims to determine the effect of price, advertising, and product attributes on brand switching. The population in this study were Simpati users in kelurahan cipedak Jakarta selatan. The sample size was taken as many as 60 respondents, with a non probability sampling method with a purposive sampling method. Data collection is done through the distribution of questionnaires. The analysis technique used is the method of PLS (Partial Least Square) analysis with SmartPLS3.0 software. The results of this study indicate that (1) Brand image a significant influence on purchasing decisions.(2) Quality product has a significant to purchesing dicisions (3) Price has a significant influence on purchesing dicisions.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil: 1410111058] [Ketua Penguji: Suharyati] [Penguji I: Faisal Marzuki] [Penguji II/Pembimbing: Prasetyo Hadi] |
| Uncontrolled Keywords: | Brand Image, Quality Product, Product Price, and Purchasing Decicions |
| Subjects: | H Social Sciences > HC Economic History and Conditions |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Muamar Khadafi |
| Date Deposited: | 12 Apr 2019 08:49 |
| Last Modified: | 18 Apr 2019 01:54 |
| URI: | http://repository.upnvj.ac.id/id/eprint/87 |
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