PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN YAMAHA NMAX: Studi Di Kecamatan Jagakarsa Jakarta Selatan

Bagus Siswanto, - (2019) PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN YAMAHA NMAX: Studi Di Kecamatan Jagakarsa Jakarta Selatan. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This research is a quantitative research that aims to determine the influence of brand image, product quality andsales promotion to purchase decision Yamaha Nmax. The population in this study was the community of KecamatanJagakarsa South Jakarta. The sample size was taken 75 respondents, with non probability sampling method, especially purposive sampling. Data collection was done through questionnaires. Analytical technique used is the method of analysis PLS (Partial Least Square). The results of this study indicate that (1) brand image has a significant influence onpurchase decision with coefficient value of 0,579.(2) product quality has a significant on purchase decisionwith coefficient value of 0,338.(3) sales promotion has no effect a significantinfluence on purchase intention with coefficient value of -0,002

Item Type: Thesis (Skripsi)
Additional Information: [No. Panggil: 1410111055] [Ketua Penguji: Maria Bernadette Nani Ariani] [Penguji I: Heni Nastiti] [Penguji II/Pembimbing: Hariyanto Ridwan]
Uncontrolled Keywords: Brand Image, Product Quality, Sales Promotion and Purchase Decision.
Subjects: H Social Sciences > HC Economic History and Conditions
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: Muamar Khadafi
Date Deposited: 12 Apr 2019 06:54
Last Modified: 18 Apr 2019 01:54
URI: http://repository.upnvj.ac.id/id/eprint/83

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