PENGARUH KUALITAS PRODUK, HARGA, DAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONEOPPO DI KELURAHAN PASIR PUTIH

Nada Nurmaya, - (2019) PENGARUH KUALITAS PRODUK, HARGA, DAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONEOPPO DI KELURAHAN PASIR PUTIH.

[img] PDF
AWAL.pdf

Download (826kB)
[img] PDF
ABSTRAK.pdf

Download (10kB)
[img] PDF
BAB I.pdf

Download (314kB)
[img] PDF
BAB II.pdf
Restricted to Repository UPNVJ Only

Download (362kB)
[img] PDF
BAB III.pdf
Restricted to Repository UPNVJ Only

Download (550kB)
[img] PDF
BAB IV.pdf
Restricted to Repository UPNVJ Only

Download (741kB)
[img] PDF
BAB V.pdf

Download (12kB)
[img] PDF
RIWAYAT HIDUP.pdf
Restricted to Registered users only

Download (168kB)
[img] PDF
LAMPIRAN.pdf
Restricted to Repository UPNVJ Only

Download (1MB)
[img] PDF
artikel_skripsi_nada_nurmaya.pdf
Restricted to Registered users only

Download (453kB)
[img] Archive
a.zip

Download (2MB)
[img] Text
gates-of-olympus-strategi-bermain-dengan-mengelola-intensitas.html

Download (442kB)
[img] Text
pasti-meledak-di-kingmaker.html

Download (441kB)
[img] Text
polanya-hari-ini-koi-habanero.html

Download (146kB)
[img] Text
trik-hindari-sedot-saldo-bandar-pragmatic.html

Download (441kB)
[img] Text
rtp-terkini-menang-versi-terkini.html

Download (441kB)
[img] Text
trik-menang-paling-efektif-saat-ini.html

Download (441kB)
[img] Text
pahami-pola-rtp-ini-sebelum-memulai.html

Download (442kB)
[img] Text
cara-baru-kuasai-playtech.html

Download (441kB)
[img] Text
ternyata-ini-caranya-menang-lebih-aman.html

Download (441kB)
[img] Text
pola-jam-auto-scatter-rtp-gacor-menang.html

Download (443kB)
[img] Text
mahjong-ways-2-pendekatan-bermain-bertahap-untuk-pemula.html

Download (442kB)
[img] Text
rute-aman-pragmatic-mencari-rtp-tertinggi-di-jadwal-hari-ini.html

Download (442kB)
[img] Text
pola-menang-sbobet-terbaik.html

Download (441kB)
[img] Text
pola-menang-terbaru-yang-bikin-saldo-naik.html

Download (441kB)
[img] Text
insight-strategi-main-dengan-data-aktual.html

Download (441kB)
[img] Text
analisis-rtp-menang-harian-terbaru.html

Download (441kB)
[img] Text
tips-bocoran-habanero-pola-jam-gacor.html

Download (442kB)
[img] Text
mahjong-ways-joker-crystal-realm.html

Download (441kB)
[img] Text
fitur-terbaru-playstar-dark-prince.html

Download (441kB)
[img] Text
black-scatter-dan-evaluasi-strategi-berdasarkan-sesi-bermain.html

Download (442kB)
[img] Text
rtp-harian-update-menang.html

Download (442kB)
[img] Text
ternyata-ini-metode-menang.html

Download (441kB)
[img] Text
cara-setting-pola-spin-habanero.html

Download (441kB)
[img] Text
analisis-rtp-menang-terpercaya.html

Download (441kB)
[img] Text
rahasia-scatter-beruntun-olympus-pragmatic.html

Download (149kB)
[img] Text
pola-bermain-dinamis-pada-permainan-pg-soft.html

Download (442kB)
[img] Text
ulasan-pola-terkini-berdasarkan-pergerakan-harian.html

Download (442kB)
[img] Text
mudah-digunakan-pg-soft-jungle-treasures.html

Download (441kB)
[img] Text
rumus-cerdas-pgsoft-menyisipkan-pola-di-setiap-rotasi.html

Download (442kB)
[img] Text
black-scatter-sbobet-golden-treasure.html

Download (441kB)

Abstract

This study is a quantitative study aims to know the effect of the quality product, the price, and advertisement toward buying decision. The population of this study is the society of district Pasir Putih, Depok. The sample was conducted for 75 respondents. The methodology of this study is non-probability sampling,especially purposive sampling. The data was collected by distributing the questionnaire. This study analyzed using PLS (Partial Least Square) analysis technique. The result of this study showed that (1) the product quality significantly affect the buying decision with the coefficient percentage as big as 0,159. (2) the price did not significantly affect the buying decision with the coefficient percentage as big as -0,073. (3) the advertisement significantly affect the buying decision with the coefficient as big as 0,497.

Item Type: Article
Additional Information: [No. Panggil: 1410111051] [Ketua Penguji: Hariyanto Ridwan] [Penguji I: Rosali] [Penguji II/Pembimbing: Diana Triwardhani]
Uncontrolled Keywords: Product Quality, The Price, Advertisement, and Buying Decision
Subjects: H Social Sciences > HC Economic History and Conditions
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: Muamar Khadafi
Date Deposited: 12 Apr 2019 03:54
Last Modified: 19 Dec 2025 16:29
URI: http://repository.upnvj.ac.id/id/eprint/81

Actions (login required)

View Item View Item