PENGARUH KUALITAS PRODUK, HARGA, DAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONEOPPO DI KELURAHAN PASIR PUTIH

Nada Nurmaya, - (2019) PENGARUH KUALITAS PRODUK, HARGA, DAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONEOPPO DI KELURAHAN PASIR PUTIH.

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Abstract

This study is a quantitative study aims to know the effect of the quality product, the price, and advertisement toward buying decision. The population of this study is the society of district Pasir Putih, Depok. The sample was conducted for 75 respondents. The methodology of this study is non-probability sampling,especially purposive sampling. The data was collected by distributing the questionnaire. This study analyzed using PLS (Partial Least Square) analysis technique. The result of this study showed that (1) the product quality significantly affect the buying decision with the coefficient percentage as big as 0,159. (2) the price did not significantly affect the buying decision with the coefficient percentage as big as -0,073. (3) the advertisement significantly affect the buying decision with the coefficient as big as 0,497.

Item Type: Article
Additional Information: [No. Panggil: 1410111051] [Ketua Penguji: Hariyanto Ridwan] [Penguji I: Rosali] [Penguji II/Pembimbing: Diana Triwardhani]
Uncontrolled Keywords: Product Quality, The Price, Advertisement, and Buying Decision
Subjects: H Social Sciences > HC Economic History and Conditions
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: Muamar Khadafi
Date Deposited: 12 Apr 2019 03:54
Last Modified: 19 Dec 2025 16:29
URI: http://repository.upnvj.ac.id/id/eprint/81

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