Ayu Putri Pratiwi, . (2020) PENGARUH CITRA MEREK, KUALITAS PRODUK, HARGA TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK SARIAYU. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
![[img]](http://repository.upnvj.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK.pdf Download (184kB) |
|
Text
AWAL.pdf Download (634kB) |
|
Text
BAB 1.pdf Download (529kB) |
|
Text
BAB 2.pdf Restricted to Repository UPNVJ Only Download (611kB) |
|
Text
BAB 3.pdf Restricted to Repository UPNVJ Only Download (561kB) |
|
Text
BAB 4.pdf Restricted to Repository UPNVJ Only Download (678kB) |
|
Text
BAB 5.pdf Download (390kB) |
|
Text
DAFTAR PUSTAKA.pdf Download (412kB) |
|
Text
RIWAYAH HIDUP.pdf Restricted to Repository UPNVJ Only Download (202kB) |
|
Text
LAMPIRAN.pdf Restricted to Repository UPNVJ Only Download (2MB) |
Abstract
The rapid competition in the cosmetics industry is characterized by an increase in cosmetics companies, where Indonesia is a fairly large market share. This makes many companies in the cosmetics industry in Indonesia, making it one of the contributing factors in making purchasing decisions. This research proves and analyzes the purchase decision of Sariayu cosmetic is influenced by brand image, quality product, and price. The population in this study are consumer Sariayu. Samples were taken as many as 75 respondents with a random sampling method. The collection of data through the distribution of questionnaires with descriptive and inferential techniques, as well as analytical tools is the SmartPLS3.0 (Partial Least Square) method. The results of this study indicate that the variable brand image and product quality significantly influence purchasing decisions while the price variable does not significantly influence purchasing decisions.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil : 1610111225] [Dosen Pembimbing : Hariyanto Ridwan] [Penguji 1: Miguna Astuti] [Penguji 2: Lina Aryani] |
| Uncontrolled Keywords: | The Influence Of Brand Image, Product Quality, Price on Purchase Cosmetic Sariayu by Ayu Putri Pratiwi Abstact The rapid competition in the cosmetics industry is characterized by an increase in cosmetics companies, where Indonesia is a fairly large market share. This makes many companies in the cosmetics industry in Indonesia, making it one of the contributing factors in making purchasing decisions. This research proves and analyzes the purchase decision of Sariayu cosmetic is influenced by brand image, quality product, and price. The population in this study are consumer Sariayu. Samples were taken as many as 75 respondents with a random sampling method. The collection of data through the distribution of questionnaires with descriptive and inferential techniques, as well as analytical tools is the SmartPLS3.0 (Partial Least Square) method. The results of this study indicate that the variable brand image and product quality significantly influence purchasing decisions while the price variable does not significantly influence purchasing decisions. keywords: Brand Image, Product Quality, Price, and Purchase desicion. |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Ayu Putri Pratiwi |
| Date Deposited: | 30 Aug 2021 09:27 |
| Last Modified: | 30 Aug 2021 09:27 |
| URI: | http://repository.upnvj.ac.id/id/eprint/7724 |
Actions (login required)
 |
View Item |