ANALISIS MINAT BELI KONSUMEN SEPATU REEBOK

Muhammad Kevyn Reza Pahlevi, . (2020) ANALISIS MINAT BELI KONSUMEN SEPATU REEBOK. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

ANALYSIS OF INTEREST BUY REEBOK SHOES By Muhammad Kevyn Reza Pahlevi ABSTRACT This study aims to analyze and prove Promotion, Brand Image, and Prices for Interest in Buying Reebok shoes. This research method uses quantitative descriptive with user population of sport shoes with 100 respondents. Data collection is done through a questionnaire with non-probability sampling methods, especially purposive sampling and testing this hypothesis using regression analysis probability level 5% (0.05). Data analysis techniques using Smart PLS 3.3.2. The results of this study indicate that (1) Promotion has a significant effect on Purchase Interest, (2) Brand Image has a significant effect on Purchaes Interset, and (3) Price have a significant effect on Purchase Interest. Keywords: Promotion, Brand Image, Price, Purchase Interest

Item Type:	Thesis (Skripsi)
Additional Information:	No. Panggil: 1310111186 Pembimbing: Yuliniar Penguji 1 : Lina Aryani Penguji 2: Rosali
Uncontrolled Keywords:	Promotion, Brand Image, Price, Purchase Interest
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HJ Public Finance
Divisions:	Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User:	Muhammad Kevyn Reza Pahlevi
Date Deposited:	14 Jan 2022 08:35
Last Modified:	14 Jan 2022 08:35
URI:	http://repository.upnvj.ac.id/id/eprint/7517

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