Irfan Al Hamdi, . (2020) PENGARUH PESAN PERSUASIF DALAM INSTAGRAM @PESONAID_TRAVEL TERHADAP SIKAP BERKUNJUNG WISATAWAN NUSANTARA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Technological developments have made communication easier and more diverse due to the presence of social media, one of which is Instagram. It is not only a means of communication, but also a means of promotion, including in the tourism sector. One of them is Pesona Indonesia with the username @pesonaid_travel, sharing persuasive messages to influence followers to visit the tourist destinations that are displayed. The purpose of this study was to determine the effect of persuasive messages on Instagram @pesonaid_travel on the visiting attitude of domestic tourists. The theory used in this research is Elaboration Likelihood Theory. The approach used is explanative quantitative using a survey method. The population chosen was followers of the Instagram account @pesonaid_travel with a sample size of 100 respondents, using a random sampling technique. To determine the influence of researchers using the correlation test, test the coefficient of determination, and regression test. The results of this study indicate that the results of the research hypothesis prove that Ha is accepted and Ho is rejected, there is an influence between Persuasive Messages in Instagram @pesonaid_travel on the Attitudes of Indonesian Tourists Visiting. With these results, it is hoped that Instagram @pesonaid_travel will continue to increase upload productivity, contain interesting and informative persuasive messages so that it can create a good attitude towards its followers and increase visits to destinations.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil : 1610411074] [Pembimbing : Lukman Saleh Waluyo] [Penguji 1 : Ratu Laura Mulia BP] [Penguji 2 ; Ratu Nadya Wahyuningratna] |
| Uncontrolled Keywords: | Attitude, Instagram, Persuasive Message, Tourist |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | Irfan Al Hamdi |
| Date Deposited: | 12 Jan 2022 03:57 |
| Last Modified: | 12 Jan 2022 03:57 |
| URI: | http://repository.upnvj.ac.id/id/eprint/7394 |
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