Pengaruh Kualitas Pelayanan Terhadap Citra Perusahaan Pada Jasa Pengiriman Ninja Xpress (Survei Pada Followers Instagram Ninja Xpress)

Aditya Krisna Putri, . (2020) Pengaruh Kualitas Pelayanan Terhadap Citra Perusahaan Pada Jasa Pengiriman Ninja Xpress (Survei Pada Followers Instagram Ninja Xpress). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This study discusses the influence of quality of service against the corporate image on delivey service of Ninja Xpress. The purpose of this research is to know the magnitude of the influence of quality of service against the corporate image on delivery service onf Ninja Xpress. The model used in this study is a model of the formation of images. The method used is quantitative. This research using survey method by using a questionnaire. The population in this research is a followes of Ninja Xpress’s Instagram, for the sample Yamane formula using which then obtained as many as 99 of respondents. Sample withdrawal techniques used in this research is purposive sampling technique. The research results showed that test results correlation variable X (quality of service) against the variable Y (the corporate image) of 0,821. Based on the results of the calculation of the coefficient of determination of the obtained results the presence of the influence of variables X against Y variables of 67,4% it means the results of the influences is significant between variables X against Y variables. T test results in apat t calculate > t table i.e. t calculate 14,184 > 1,661 table t, then it can be inferred H0 is rejected and the Ha are received. The conclusion from research that Instagram of Ninja Xpress account must always be active in interacting with their customers and making the latest innovations in Instagram content uploads. Keywords: Quality of Service, Model of The Formation of Images, Corporate Image

Item Type:	Thesis (Skripsi)
Additional Information:	[1610411031] [Yani Hendrayani] [Supratman] [Vina Mahdalena]
Uncontrolled Keywords:	Quality of Service, Model of The Formation of Images, Corporate Image
Subjects:	H Social Sciences > HE Transportation and Communications
Divisions:	Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User:	Aditya Krisna Putri
Date Deposited:	12 Jan 2022 04:15
Last Modified:	12 Jan 2022 04:15
URI:	http://repository.upnvj.ac.id/id/eprint/6743

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