PENGARUH CITRA MEREK, KUALITAS PRODUK DAN HARGA TERHADAP MINAT BELI SEPEDA MOTOR MATIC HONDA SCOOPY (STUDI PADA MASYARAKAT RW.16 PABUARAN CITAYAM)

Fanindra Adam Kusuma, - (2019) PENGARUH CITRA MEREK, KUALITAS PRODUK DAN HARGA TERHADAP MINAT BELI SEPEDA MOTOR MATIC HONDA SCOOPY (STUDI PADA MASYARAKAT RW.16 PABUARAN CITAYAM). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This research is a quantitative research that aims to determine the influence of brand image, product quality and price to buying interest. The population in this study is the community RW.16 Pabuaran Citayam. Sample size was taken as many as 75 respondents with non probability sampling method, especially purposive sampling. Data collection was conducted through questionnaires. Analytical technique used is the method of analysis PLS (Partial Least Square). The results of this study indicate that (1) brand image has an significant influence on buying interest with the coefficient value of 0,292. (2) product quality has significant influence on buying interest with coefficient value of 0,768. (3) price has an insignificant influence on buying interest with coefficient value of lane of -0.079.

Item Type:	Thesis (Skripsi)
Additional Information:	[No. Panggil : 1410111026] [Ketua Penguji: Yuliniar] [Penguji I: Syarif Ali] [Penguji II/Pembimbing: Tati Handayani]
Uncontrolled Keywords:	Brand Image, Product Quality, Price And Buying Interest.
Subjects:	H Social Sciences > HC Economic History and Conditions
Divisions:	Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User:	Muamar Khadafi
Date Deposited:	09 Apr 2019 06:11
Last Modified:	09 Apr 2019 06:11
URI:	http://repository.upnvj.ac.id/id/eprint/56

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