PENGARUH KUALITAS PELAYANAN MITRA DAN CITRA MEREK TERHADAP MINAT PENGGUNAAN APLIKASI GOJEK

Muhamad Kafien Nibras, . (2026) PENGARUH KUALITAS PELAYANAN MITRA DAN CITRA MEREK TERHADAP MINAT PENGGUNAAN APLIKASI GOJEK. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

[img] Text
ABSTRAK.pdf - Accepted Version
Download (725kB)
[img] Text
awal.pdf - Accepted Version
Download (3MB)
[img] Text
BAB 1.pdf - Accepted Version
Restricted to Repository UPNVJ Only
Download (2MB)
[img] Text
BAB 2.pdf - Accepted Version
Restricted to Repository UPNVJ Only
Download (3MB)
[img] Text
BAB 3.pdf - Accepted Version
Restricted to Repository UPNVJ Only
Download (3MB)
[img] Text
BAB 4.pdf - Accepted Version
Restricted to Repository UPNVJ Only
Download (8MB)
[img] Text
BAB 5.pdf - Accepted Version
Download (788kB)
[img] Text
DAFTAR PUSTAKA.pdf - Bibliography
Download (2MB)
[img] Text
RIWAYAT HIDUP.pdf - Additional Metadata
Restricted to Repository staff only
Download (226kB)
[img] Text
LAMPIRAN.pdf - Supplemental Material
Restricted to Repository UPNVJ Only
Download (1MB)
[img] Text
HASIL PLAGIARISME.pdf - Supplemental Material
Restricted to Repository staff only
Download (14MB)
[img] Text
ARTIKEL.pdf - Accepted Version
Restricted to Repository staff only
Download (150kB)

Abstract

Technological advancements have transformed various aspects of people's lives, including the use of transportation services. As a pioneer of app-based transportation in Indonesia, Gojek has become one of the primary choices for people to fulfill their daily mobility needs. Nevertheless, various complaints regarding the quality of services provided by driver-partners continue to arise and have the potential to shape negative perceptions of the Gojek brand image. Based on this condition, this study aims to analyze the influence of partner service quality and brand image on the intention to use the Gojek application among people in the Greater Jakarta (Jabodetabek) area, using the Elaboration Likelihood Model (ELM) Theory as the conceptual foundation. This study employed a quantitative approach with a sample of 100 respondents who were Gojek application users residing in the Greater Jakarta area, selected using a purposive sampling technique. The data were then analyzed using multiple linear regression with the assistance of SPSS. The results indicate that Service Quality and Brand Image have a positive and significant effect on Usage Intention, both partially and simultaneously, with a coefficient of determination of 52.1%. Respondents perceived that improving service quality and brand image could increase their intention to use Gojek to fulfill their transportation needs.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2210411074] [Pembimbing: Dr. Garcia Krisnando N., S.Sos., M.Si.] [Penguji 1: Dr. Kusumajanti, S.Sos., M.Si.] [Penguji 2: Anindita Lintangdesi A., M.Si]
Uncontrolled Keywords: Service Quality; Brand Image; Usage Intention
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: MUHAMAD KAFIEN NIBRAS
Date Deposited: 02 Sep 2026 07:52
Last Modified: 02 Sep 2026 07:52
URI: http://repository.upnvj.ac.id/id/eprint/54050

Actions (login required)

View Item View Item