Marieke Zenianti, . (2026) EVALUASI KELAYAKAN FINANSIAL DAN PERANCANGAN STRATEGI OPERASIONAL PADA USAHA WISATA RONGSOK DEPOK. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Wisata Rongsok Depok is a multi-category retail business dealing in used and refurbished goods that faces challenges such as fluctuations in monthly sales, high fixed overhead costs, and a relatively high break-even point relative to revenue. This study aims to evaluate the business’s financial viability, identify factors affecting Cash Flow, and formulate business development strategies using the SWOT-AHP method. The research methods include Cash Flow analysis, calculations of Net Present Value (NPV), Payback Period (PP), Break-Even Point (BEP), and Minimum Attractive Rate of Return (MARR), sensitivity analysis of overhead cost increases of 5%, 10%, and 15%, as well as a prioritized SWOT analysis using the Analytic Hierarchy Process (AHP). The results indicate that the business is viable, with an NPV of Rp1,047,054,181 and a Payback Period of 6.71 months. All scenarios involving increases in overhead costs still yield a positive NPV and a relatively short Payback Period, although in the 15% scenario, the NPV drops to Rp870,566,157 and the Payback Period extends to 7.92 months. The SWOT-AHP results place the company in Quadrant I of the Grand Strategy Matrix (X = 0.81; Y = 0.29), making the Strengths-Opportunities (SO) strategy the top priority, focusing on the development of value-added refurbished products, market expansion, and overhead cost control to support sustainable business growth.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2210312071] [Pembimbing: Alina Cynthia Dewi] [Penguji 1: Nanang Alamsyah] [Penguji 2: Mohammad Rachman Waluyo] |
| Uncontrolled Keywords: | Financial feasibility, sensitivity analysis, SWOT-AHP |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Teknik > Program Studi Teknik Industri (S1) |
| Depositing User: | MARIEKE ZENIANTI |
| Date Deposited: | 29 Aug 2026 02:47 |
| Last Modified: | 29 Aug 2026 02:47 |
| URI: | http://repository.upnvj.ac.id/id/eprint/53203 |
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