Maviro Renayla Pasha, . (2026) KOMUNIKASI KELOMPOK TIM CREATIVE KOL SUARA.COM DALAM PEMANFAATAN INFLUENCER MELALUI NEXUS CREATOR HUB. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
![[img]](http://repository.upnvj.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK.pdf.pdf Download (230kB) |
|
Text
AWAL.pdf Download (943kB) |
|
Text
BAB 1.pdf.pdf Restricted to Repository UPNVJ Only Download (411kB) |
|
Text
BAB 2.pdf.pdf Restricted to Repository UPNVJ Only Download (479kB) |
|
Text
BAB 3.pdf.pdf Restricted to Repository UPNVJ Only Download (323kB) |
|
Text
BAB 4.pdf.pdf Restricted to Repository UPNVJ Only Download (1MB) |
|
Text
BAB 5.pdf.pdf Download (273kB) |
|
Text
DAFTAR PUSTAKA.pdf.pdf Download (261kB) |
|
Text
RIWAYAT HIDUP.pdf.pdf Restricted to Repository staff only Download (156kB) |
|
Text
LAMPIRAN.pdf.pdf Restricted to Repository UPNVJ Only Download (525kB) |
|
Text
HASIL PLAGIARISME.pdf.pdf Restricted to Repository staff only Download (29MB) |
|
Text
ARTIKEL KI.pdf.pdf Restricted to Repository staff only Download (457kB) |
Abstract
This study aims to examine the group communication process of Suara.com's Creative KOL Team in utilizing influencers through the Nexus Creator Hub platform to win campaign pitches. This research employs a qualitative approach using a case study method, supported by the Conversational Argument Coding Scheme (CACS) theory. Data were collected through in-depth interviews with four members of the Creative KOL Team and team activity documentation, then analyzed using a three-stage coding technique: open coding, axial coding, and selective coding. The analysis produced 45 categories across 9 initial themes, which were consolidated into 6 conceptual themes and integrated into 4 core themes. This study also produced a Creative KOL Team Pitching Process Model comprising six cyclical and adaptive stages: Interpreting, Coordinating, Brainstorming, Planning, Executing, and Evaluating. The findings reveal that group communication functions as the primary driver in constructing pitching arguments, extending beyond its role as a mere coordination tool. Nexus Creator Hub operates as a data-driven supporting tool that enhances influencer selection efficiency while simultaneously shifting the team's argumentation pattern from general justifications to measurable, data-based reasoning, with final decisions remaining determined by the dynamics of group communication.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2210411129] [Pembimbing: Windhi Tia Saputra] [Penguji 1: Ahmad Zakki Abdullah] [Penguji 2: Ratu Nadya W] |
| Uncontrolled Keywords: | CACS, Campaign Pitch, Group Communication, Influencer, KOL, Nexus Creator Hub |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | MAVIRO RENAYLA PASHA |
| Date Deposited: | 24 Aug 2026 03:35 |
| Last Modified: | 24 Aug 2026 03:35 |
| URI: | http://repository.upnvj.ac.id/id/eprint/52712 |
Actions (login required)
 |
View Item |