RECONCEPTUALIZING THE ELEMENTS OF WELL-KNOWN TRADEMARKS IN TRADEMARK REGISTRATION IN INDONESIA, ITALY, AND THE UNITED STATES

Kesya Fadhilah Azzahra, . (2026) RECONCEPTUALIZING THE ELEMENTS OF WELL-KNOWN TRADEMARKS IN TRADEMARK REGISTRATION IN INDONESIA, ITALY, AND THE UNITED STATES. Rechtsidee, 14 (02). pp. 6-13. ISSN 2443-3497

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Abstract

General Background: Well-known trademarks require legal protection to preserve exclusive rights, reputation, and fair market competition. Specific Background: This study compares protection models in Indonesia, Italy, and the United States. Knowledge Gap: Indonesian trademark regulation still lacks explicit and comprehensive provisions on dilution, judicial precedent, blurring, tarnishment, unfair advantage, and likelihood of confusion. Aims: This study analyzes the protection of well-known trademarks through comparative legal analysis using normative juridical and case approaches. Results: Italy and the United States provide broader safeguards through dilution-related doctrines that protect reputation, distinctiveness, and commercial identity, while Indonesia has progressed under Law No. 20 of 2016 but still requires clearer standards and stronger examination guidelines. Novelty: The study proposes reconceptualizing Indonesian well-known trademark protection by adopting explicit dilution provisions and structured assessment criteria. Implications: Future amendments should strengthen legal certainty, prevent bad faith registration, support fair competition, and maintain consumer trust.

Item Type: Article
Additional Information: [Nomor Panggil: 2110611276] [Pembimbing: Rianda Dirkareshza] [Ketua Penguji : Diani Sadiawati] [Penguji 1: Prameswara Winriadirahman] [Penguji 2: Rianda Dirkareshza]
Uncontrolled Keywords: Well-Known Trademark, Famous Mark, Trademark Law
Subjects: K Law > K Law (General)
Divisions: Fakultas Hukum > Program Studi Hukum (S1)
Depositing User: KESYA FADHILAH AZZAHRA
Date Deposited: 27 Aug 2026 03:55
Last Modified: 27 Aug 2026 03:55
URI: http://repository.upnvj.ac.id/id/eprint/52512

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