PENGARUH MEDIA SOSIAL, KESADARAN HALAL, DAN GAYA HIDUP TERHADAP MINAT BELI SLOW FASHION HALAL DI JABODETABEK

Irsyadi Ramadhan, . (2026) PENGARUH MEDIA SOSIAL, KESADARAN HALAL, DAN GAYA HIDUP TERHADAP MINAT BELI SLOW FASHION HALAL DI JABODETABEK. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

The development of the fashion industry in Indonesia is currently undergoing a paradigm shift toward sustainability principles. Nevertheless, the adoption of slow fashion, which is a clothing production approach that prioritizes product durability and environmental ethics, still faces challenges from dynamic consumer shopping behaviors driven by short term trends. This study aims to analyze the purchase intention of halal slow fashion products as the main research object among the Muslim consumer demographic in the Jabodetabek region, by examining the influence of social media utilization, halal awareness levels, and lifestyle orientation. This study employed a quantitative approach using a purposive sampling technique involving 160 respondents. The primary data collected was analyzed using the Partial Least Squares Structural Equation Modeling method via SmartPLS software. Empirical results demonstrate that social media, halal awareness, and lifestyle exert a positive and significant influence on purchase intention. Specifically, social media was found to be the most dominant determining factor in shaping consumer decisions. The conclusion of this study confirms that social media, halal awareness, and lifestyle are key elements capable of directly increasing the purchase intention of halal slow fashion products while supporting syar'i dressing habits in the Jabodetabek region.

Item Type:	Thesis (Skripsi)
Additional Information:	[No. Panggil: 2210116036] [Pembimbing: Tati Handayani] [Penguji 1: Sasmita Nurvinda Laili] [Ketua Penguji: Sufyati HS]
Uncontrolled Keywords:	Halal Awareness, Halal Slow Fashion Lifestyle, Purchase Intention, Social Media.
Subjects:	A General Works > AS Academies and learned societies (General) B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc G Geography. Anthropology. Recreation > GT Manners and customs H Social Sciences > H Social Sciences (General) H Social Sciences > HC Economic History and Conditions H Social Sciences > HN Social history and conditions. Social problems. Social reform P Language and Literature > PN Literature (General)
Divisions:	Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1)
Depositing User:	IRSYADI RAMADHAN
Date Deposited:	01 Sep 2026 17:33
Last Modified:	02 Sep 2026 01:42
URI:	http://repository.upnvj.ac.id/id/eprint/51712

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