STRATEGI KOMUNIKASI INTERAKTIF ARMY KEPADA IDOL BTS MELALUI APLIKASI WEVERSE

Salwa Rahmadani, . (2026) STRATEGI KOMUNIKASI INTERAKTIF ARMY KEPADA IDOL BTS MELALUI APLIKASI WEVERSE. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This study aims to analyze the interactive communication strategies employed by the ARMY community to build relationships with their idols, BTS, through the Weverse application. The primary focus of this research is to explore how digital features are utilized to create emotional intimacy despite existing physical and technical barriers. The theoretical frameworks used are Social Information Processing (SIP) and the Hyperpersonal Model to dissect the interaction processes within cyberspace. A descriptive qualitative research method was applied. Data were collected through in-depth interviews with five ARMY members who are active Weverse users, as well as through observations of digital activities on the platform. The data analysis technique followed a thematic approach to identify emerging patterns of communication strategies. The results of the study indicate that ARMY implements five main strategies: the utilization of interaction features (synchronous and asynchronous), message and time management (impression management), the representation of fandom identity through collective symbols and code-mixing, digital resilience in facing technical barriers of translation features, and the cultivation of emotional closeness through idol responsiveness. These strategies enable the formation of intimate emotional bonds and the perception of meaningful two-way interactions. The use of identity symbols, such as the purple heart, is key to strengthening solidarity and loyalty within the Weverse ecosystem. Adaptive communication strategies are capable of transforming digital media into a personal social space for both fans and idols.

Item Type:	Thesis (Skripsi)
Additional Information:	[No.Panggil: 2210411023] [Pembimbing: Garcia Krisnando Nathanael] [Penguji 1: Witanti Prihatiningsih] [Penguji 2: Windhi Tia Saputra]
Uncontrolled Keywords:	Interactive Communication, Fandom, ARMY, BTS, Weverse
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HM Sociology T Technology > T Technology (General)
Divisions:	Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User:	SALWA RAHMADANI
Date Deposited:	27 Aug 2026 07:32
Last Modified:	27 Aug 2026 07:32
URI:	http://repository.upnvj.ac.id/id/eprint/51260

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