Julia Putri Emil, . (2025) PENGARUH MEDIA SOSIAL INSTAGRAM @OFFICIALNUSANTARATV TERHADAP REPUTASI NUSANTARA TV SEBAGAI NEWS PORTAL AND ENTERTAINMENT. Pengaruh Media Sosial Instagram @officialnusantaratv Terhadap Reputasi Nusantara TV Sebagai News Portal And Entertainment, 6 (4). pp. 2676-2685. ISSN 2716-375x
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Abstract
This study analyzes the impact of Instagram on the reputation of Nusantara TV. With the advancement of technology and the internet, social media has become an essential tool in shaping a company’s image and reputation. As one of the most popular social media platforms, Instagram is utilized by Nusantara TV to enhance audience engagement and strengthen its brand identity. This study employs a quantitative approach by collecting survey data from 200 respondents who follow Nusantara TV’s Instagram account. The data analysis reveals a positive relationship between Instagram activity and public perception of the company’s reputation. The more active and engaging the shared content, the more positive the audience’s perception of the company. Furthermore, the study finds that the most influential type of content is visual media, particularly short, informative, and interactive videos. Active user participation, such as commenting and sharing posts, also contributes to the company's reputation improvement. These findings highlight the importance of an effective social media strategy in building and maintaining a company’s reputation in an increasingly competitive digital era. Therefore, optimizing Instagram with relevant, high-quality, and engaging content is a key factor in strengthening the brand image and enhancing audience engagement sustainably.
| Item Type: | Article |
|---|---|
| Additional Information: | [No.Panggil: 2110411288] [Pembimbing: S. Bekti Istiyanto] [Penguji 1: Ana Kuswanti] [Penguji 2: Siti Maryam] |
| Uncontrolled Keywords: | Social Media, Instagram, Reputation, Nusantara TV, Digital Strategy |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | JULIA PUTRI EMIL |
| Date Deposited: | 27 Mar 2026 05:56 |
| Last Modified: | 27 Mar 2026 05:56 |
| URI: | http://repository.upnvj.ac.id/id/eprint/49789 |
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