Terrizqo Arief Sutansyah, . (2026) GAMBLIFIKASI DIGITAL DALAM GAME ONLINE (KAJIAN ETNOGRAFI VIRTUAL TERHADAP KOMUNITAS YOUTUBE @GENSHINIMPACT). Tesis thesis, Universitas Pembangunan Nasional Veteran Jakarta.
![[img]](http://repository.upnvj.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK.pdf Download (161kB) |
|
Text
AWAL .pdf Download (737kB) |
|
Text
BAB 1.pdf Restricted to Repository UPNVJ Only Download (646kB) |
|
Text
BAB 2.pdf Restricted to Repository UPNVJ Only Download (932kB) |
|
Text
BAB 3.pdf Restricted to Repository UPNVJ Only Download (285kB) |
|
Text
BAB 4.pdf Restricted to Repository UPNVJ Only Download (1MB) |
|
Text
BAB 5.pdf Download (172kB) |
|
Text
DAFTAR PUSTAKA.pdf Download (239kB) |
|
Text
RIWAYAT HIDUP.pdf Restricted to Repository UPNVJ Only Download (134kB) |
|
Text
LAMPIRAN.pdf Restricted to Repository UPNVJ Only Download (1MB) |
|
Text
HASIL PLAGIARISME.pdf Restricted to Repository staff only Download (28MB) |
|
Text
ARTIKEL .pdf Download (2MB) |
Abstract
This research aims to analyze digital gamblification in online games, specifically Genshin Impact, using Jürgen Habermas' Critical Theory. The main focus of the research is on elements of digital gamification established through the structural formation of the Genshin Impact public sphere, the political economy of new media, and ideological critiques in online games. The study used a qualitative approach with a virtual ethnography strategy. Data were collected via big data, interviews, observation, and digital documents. Data scraping was conducted via YouTube @Genshin Impact, and interviews were carried out with three Genshin Impact players who played since the game’s initial release, and virtual documents were obtained from Hoyolab, which was developed by Hoyoverse. The result indicates that Genshin Impact public Sphere established by initiative Hoyoverse (Mihoyo), led by CEO Dawei, whose purpose is to build an interactive virtual space connecting otaku communities with fellow otaku as well as virtual idols. Gamblification functions as a strategy for Hoyoverse to generate economic profit and disseminate political influence, leading players to addictive behaviors toward the game. Gamblification has implications for players’ reception of all Hoyoverse products, positioning them as part of the gacha machine and resulting in the reification of communication. The ideological critics of Genshin Impact highlight the virtual dissemination of ‘Chinaization.’
| Item Type: | Thesis (Tesis) |
|---|---|
| Additional Information: | [No. Panggil: 2410422015] [Pembimbing 1: Azwar] [Pembimbing 2: Radita Gora Tayibnafis] [Penguji 1: Machyudin Agung Harahap] [Penguji 2: Ana Kuswanti] |
| Uncontrolled Keywords: | Online game, Genshin Impact, Gamblification, Public Sphere, Ideological Critics, Jurgen Habermas |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HM Sociology |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S2) |
| Depositing User: | TERRIZQO ARIEF SUTANSYAH |
| Date Deposited: | 16 Apr 2026 07:14 |
| Last Modified: | 16 Apr 2026 07:14 |
| URI: | http://repository.upnvj.ac.id/id/eprint/49448 |
Actions (login required)
 |
View Item |