Rizky Azhari, . (2026) PENGARUH PESAN EDUKASI AKUN TIKTOK @DOKTERDETEKTIF TERHADAP PERILAKU FOLLOWERS DALAM MEMILIH PRODUK SKINCARE. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This study aims to describe the level of educational messages and skincare product selection behavior among followers of the TikTok account @dokterdetektif, as well as to measure the extent of the influence of the educational messages delivered by the account on followers’ behavior in selecting skincare products. This research employs a descriptive quantitative method. The sampling technique used is simple random sampling. The analytical techniques applied include the normality test, correlation test, simple linear regression analysis, coefficient of determination test, and hypothesis testing. The hypothesis test results indicate a significance value of 0.001 < 0.05, meaning that Ha is accepted and Ho is rejected. Furthermore, the correlation test yields an (r) value of 0.809, indicating a strong relationship between the educational message variable and selection behavior. The coefficient of determination test shows that the educational message variable (X) accounts for 65% of the influence on the selection behavior variable (Y). The conclusion of this study indicates that there is a significant and positive influence of educational messages from the TikTok account @dokterdetektif on followers’ behavior in selecting skincare products.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2110411074] [Pembimbing: Vinta Sevilla] [Penguji 1: Rini Riyantini] [Penguji 2: Kumala Hayati] |
| Uncontrolled Keywords: | Educational Messages, Entertainment Education Theory, Selection Behavior, TikTok |
| Subjects: | H Social Sciences > H Social Sciences (General) L Education > L Education (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | RIZKY AZHARI |
| Date Deposited: | 09 Apr 2026 06:55 |
| Last Modified: | 09 Apr 2026 06:55 |
| URI: | http://repository.upnvj.ac.id/id/eprint/49446 |
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