Fildzah Indira, . (2025) STRATEGI KOMUNIKASI DALAM MEMBANGUN KOMUNITAS "DIGITAL LEARNERS" DI PT DIBIMBING DIGITAL INDONESIA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This study aims to examine communication strategies in building the Digital Learners community at PT Dibimbing Digital Indonesia by applying communication strategy and brand community concepts. This research employs a descriptive qualitative method with purposive sampling as the sampling technique. Data analysis was conducted through three stages: data reduction, data display, and conclusion drawing and verification. After completing these stages, technique triangulation was used to ensure data validity. The findings indicate that the communication strategy implemented by PT Dibimbing Digital Indonesia is structured around five communication elements as the main components that must be managed to ensure the optimal implementation of communication strategies. In addition, the application of the brand community concept serves as an effort to increase community growth and maintain relationships among Digital Learners members. Furthermore, innovation and internal team collaboration play a crucial role in supporting the smooth execution and sustainability of the company’s communication strategy.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2210411058] [Pembimbing: Witanti Prihatiningsih] [Penguji 1: Windhi Tia Saputra] [Penguji 2: Ratu Nadya Wahyuningratna] |
| Uncontrolled Keywords: | Brand Community, Communication Strategy, Digital Community, Edutech |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HE Transportation and Communications H Social Sciences > HT Communities. Classes. Races |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | FILDZAH INDIRA |
| Date Deposited: | 06 Apr 2026 03:56 |
| Last Modified: | 06 Apr 2026 03:56 |
| URI: | http://repository.upnvj.ac.id/id/eprint/49121 |
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