STRATEGI BRANDING DIREKTORAT JENDERAL PERKEBUNAN MELALUI MEDIA SOSIAL INSTAGRAM

Elysa Dian Safira, . (2025) STRATEGI BRANDING DIREKTORAT JENDERAL PERKEBUNAN MELALUI MEDIA SOSIAL INSTAGRAM. Jurnal Manajemen Pendidikan dan Ilmu Sosial, 7 (1). pp. 549-559. ISSN 2716-3758

Text 2210411039_ArtikelKI.pdf Restricted to Repository staff only Download (1MB)

Abstract

This study examines the branding strategy of the Directorate General of Plantations through Instagram social media. This study uses a descriptive qualitative method with a case study approach. Data were collected through literature review, observation, and interviews with informants. The results of this study indicate that the Directorate General of Plantations has successfully utilized Instagram social media through content featuring farmers' success stories, plantation programs, and plantation activities to increase transparency. There are three content segments used by the Directorate General of Plantations on Instagram, namely InspiraBun, Kuper, and the education segment, to increase audience engagement and provide education related to the plantation sector. Based on this study, challenges were still found in the form of a lengthy content approval process, which resulted in delays in publication.

Item Type:	Article
Additional Information:	[No.Panggil: 2210411039] [Pembimbing: Kusumajanti] [Penguji 1: Rizkiya Ayu Maulida] [Penguji 2: Kumala Hayati]
Uncontrolled Keywords:	Branding Strategy, Directorate General of Plantations, Instagram
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HE Transportation and Communications
Divisions:	Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User:	ELYSA DIAN SAFIRA
Date Deposited:	31 Mar 2026 03:04
Last Modified:	31 Mar 2026 03:04
URI:	http://repository.upnvj.ac.id/id/eprint/42733

Actions (login required)

View Item