Zahran Dzulkifli, . (2025) PENGARUH DIGITAL MARKETING, KUALITAS PELAYANAN, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PT ALAM BAJA NUSANTARA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
![[img]](http://repository.upnvj.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK.pdf Download (216kB) |
|
Text
AWAL.pdf Download (695kB) |
|
Text
BAB 1.pdf Restricted to Repository UPNVJ Only Download (348kB) |
|
Text
BAB 2.pdf Restricted to Repository UPNVJ Only Download (483kB) |
|
Text
BAB 3.pdf Restricted to Repository UPNVJ Only Download (392kB) |
|
Text
BAB 4.pdf Restricted to Repository UPNVJ Only Download (856kB) |
|
Text
BAB 5.pdf Download (236kB) |
|
Text
DAFTAR PUSTAKA.pdf Download (189kB) |
|
Text
RIWAYAT HIDUP.pdf Restricted to Repository UPNVJ Only Download (132kB) |
|
Text
LAMPIRAN.pdf Restricted to Repository UPNVJ Only Download (1MB) |
|
Text
HASIL PLAGIARISME.pdf Restricted to Repository staff only Download (23MB) |
|
Text
ARTIKEL KI .pdf Restricted to Repository staff only Download (292kB) |
Abstract
This study aims to analyze the influence of digital marketing, service quality, and price on purchasing decisions at PT Alam Baja Nusantara. The research employs a quantitative method with a causal approach. Data were collected through questionnaires distributed to 85 respondents who are customers of PT Alam Baja Nusantara, with sample size determined using the Slovin formula. Data analysis was conducted using multiple linear regression with SPSS software, including validity and reliability testing, classical assumption tests, coefficient of determination (R²), and hypothesis testing using t-statistics. The results indicate that service quality and price have a effect influence on purchasing decisions, while digital marketing does not have effect on purchasing decisions. These findings suggest that PT Alam Baja Nusantara should prioritize improving service quality and maintaining competitive pricing strategies to enhance consumer purchasing decisions.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2210111190] [Pembimbing: Princhita Nabila Maram Pahlawan] [Penguji 1: Miguna Astuti] [Penguji 2: Dea Delia Lestari] |
| Uncontrolled Keywords: | Digital Marketing, Service Quality, Price, Purchasing Decision |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HA Statistics H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | ZAHRAN DZULKIFLI |
| Date Deposited: | 31 Mar 2026 08:59 |
| Last Modified: | 31 Mar 2026 08:59 |
| URI: | http://repository.upnvj.ac.id/id/eprint/42137 |
Actions (login required)
 |
View Item |