PENGARUH USER-GENERATED CONTENT, E-WOM, DAN BRAND IMAGE TERHADAP PURCHASE INTENTION SKINCARE AZARINE DI TIKTOK

Alya Reski Nasuha, . (2025) PENGARUH USER-GENERATED CONTENT, E-WOM, DAN BRAND IMAGE TERHADAP PURCHASE INTENTION SKINCARE AZARINE DI TIKTOK. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

[img] Text
ABSTRAK.pdf
Download (182kB)
[img] Text
AWAL.pdf
Download (838kB)
[img] Text
BAB 1.pdf
Restricted to Repository UPNVJ Only
Download (538kB)
[img] Text
BAB 2.pdf
Restricted to Repository UPNVJ Only
Download (409kB)
[img] Text
BAB 3.pdf
Restricted to Repository UPNVJ Only
Download (573kB)
[img] Text
BAB 4.pdf
Restricted to Repository UPNVJ Only
Download (662kB)
[img] Text
BAB 5.pdf
Download (240kB)
[img] Text
DAFTAR PUSTAKA.pdf
Download (259kB)
[img] Text
RIWAYAT HIDUP.pdf
Restricted to Repository UPNVJ Only
Download (144kB)
[img] Text
LAMPIRAN.pdf
Restricted to Repository UPNVJ Only
Download (1MB)
[img] Text
HASIL PLAGIARISME.pdf
Restricted to Repository staff only
Download (16MB)
[img] Text
ARTIKEL KI.pdf
Restricted to Repository staff only
Download (449kB)

Abstract

This quantitative study aims to identify, analyze, and verify the influence of User-Generated Content, E-WOM, and Brand Image on the Purchase Intention of Azarine Skincare on TikTok. The research employed a purposive sampling technique, and the data were analyzed using SmartPLS 4. Data were collected through a questionnaire distributed to 130 respondents whose population was located in DKI Jakarta (excluding Kepulauan Seribu). The findings indicate that User-Generated Content has no significant effect on Purchase Intention, whereas E-WOM and Brand Image both have significant effects on Purchase Intention.

Item Type: Thesis (Skripsi)
Additional Information: [No. Panggil: 2210111213] [Pembimbing/Penguji 2 : Maria Assumpta Wikantari] [Penguji 1 : Dea Delia Lestari] [Ketua Penguji : Alfatih Manggabarani]
Uncontrolled Keywords: Brand Image, E-WOM, Purchase Intention, User-Generated Content
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HA Statistics
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HF Commerce
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: ALYA RESKI NASUHA
Date Deposited: 17 Mar 2026 02:14
Last Modified: 17 Mar 2026 02:14
URI: http://repository.upnvj.ac.id/id/eprint/42094

Actions (login required)

View Item View Item