Tegar Fadillah, . (2026) PENGARUH KUALITAS PELAYANAN, PROMOSI DAN KEPERCAYAAN PELANGGAN TERHADAP KEPUASAN PELANGGAN PT SURYA ARTHA NUSANTARA FINANCE. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This study looks into how customer satisfaction at PT Surya Artha Nusantara Finance is affected by promotional activity, customer trust, and service quality. The study uses a causal research approach and a quantitative methodology. 100 consumers were given questionnaires to complete in order to collect data, and the Slovin formula was used to calculate the sample size. With the use of SPSS software, the gathered data were then analyzed using multiple linear regression, validity and reliability testing, classical assumption analysis, coefficient of determination (R2), and hypothesis testing using t- statistics. The results show that consumer satisfaction is positively and significantly impacted by promotion, customer trust, and service quality. These findings demonstrate how important it is to improve service performance, carry out successful marketing campaigns, and uphold a high level of consumer trust in order to promote long-term.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2210111181] [Pembimbing: Princhita Nabila Maram Pahlawan] [Penguji 1: Guntur Syahputra Saragih] [Penguji 2: Alfatih Manggabarani] |
| Uncontrolled Keywords: | Service Quality, Promotion, Customer Trust, Customer Satisfaction. |
| Subjects: | H Social Sciences > HA Statistics H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | TEGAR FADILLAH |
| Date Deposited: | 31 Mar 2026 03:41 |
| Last Modified: | 31 Mar 2026 03:41 |
| URI: | http://repository.upnvj.ac.id/id/eprint/42074 |
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