MINAT BELI PRODUK THE ORIGINOTE (Studi di DKI Jakarta)

Cindy Stefany Farantina Silaen, . (2025) MINAT BELI PRODUK THE ORIGINOTE (Studi di DKI Jakarta). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This quantitative research, titled “Purchase Intention Toward The Originote Products (A Study in DKI Jakarta),” aims to examine the influence of Celebrity Endorser Credibility, brand image, and price perception on consumers’ purchase intention toward The Originote skincare products. The study involved 108 Generation Z respondents aged 18–28 years who are active in DKI Jakarta and have an interest in purchasing The Originote products. Data were collected through an online questionnaire using a 5-point Likert scale and analyzed using PLS-SEM via SmartPLS 4. The results show that Celebrity Endorser Credibility has a positive and significant influence on purchase intention. Brand image also has a positive and significant influence on purchase intention. Furthermore, price perception demonstrates a positive and significant influence on purchase intention toward The Originote.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2210111003] [Pembimbing: Prasetyo Hadi] [Penguji 1: Alfatih Sikki Manggabarani] [Penguji 2: Guntur Syahputra Saragih]
Uncontrolled Keywords: Celebrity Endorser Credibility, Brand Image, Price Perception, Purchase Intention.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: CINDY STEFANY FARANTINA SILAEN
Date Deposited: 17 Mar 2026 01:41
Last Modified: 17 Mar 2026 01:41
URI: http://repository.upnvj.ac.id/id/eprint/41735

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