REKOGNISI BEBAN MENUJU KESUCIAN HUBUNGAN

Nabila Aisha Fathurrahman, . (2025) REKOGNISI BEBAN MENUJU KESUCIAN HUBUNGAN. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This study is motivated by the increasing expenditure burdens faced by Generation Z men in pre-marital relationships as a result of social, cultural, and gender role expectations that position men as financial providers in the process toward marriage. This study aims to analyze how Generation Z men recognize and interpret pre-marital expenditure burdens through the perspective of mental accounting. This study adopts an interpretive paradigm with a qualitative approach using an intrinsic case study design. Data were collected through in-depth interviews with two couples who had passed the engagement stage and had set their wedding dates in Jakarta. The findings reveal that pre-marital expenditure burdens are not merely interpreted as a decline in financial capacity, but also as manifestations of gentlemanly traits, symbols of respect toward families, expressions of love, means of gaining family legitimacy, suppressed emotional pressure, and struggles to realize marriage aspirations. Through the mental accounting framework, these burdens are recognized through practices of choice bracketing, budgeting, decision making, as well as gain framing and loss framing. The results of this study can be used as a reference for the development of pre-marital financial literacy and financial planning, as well as to strengthen behavioral accounting studies in the context of relational dynamics toward marriage. Keywords: Mental accounting, Pre-marital burden, Pre-marital relationship, Gen Z

Item Type:	Thesis (Skripsi)
Additional Information:	[No.Panggil : 2210112177] [Pembimbing : Ni Putu Eka Widiastuti] [Penguji 1 : Krisno Septyan] [Penguji 2 : Agus Maulana]
Uncontrolled Keywords:	Mental accounting, Pre-marital burden, Pre-marital relationship, Gen Z
Subjects:	H Social Sciences > HF Commerce > HF5601 Accounting
Divisions:	Fakultas Ekonomi dan Bisnis > Program Studi Akuntansi (S1)
Depositing User:	NABILA AISHA FATHURRAHMAN
Date Deposited:	01 Apr 2026 07:52
Last Modified:	01 Apr 2026 07:52
URI:	http://repository.upnvj.ac.id/id/eprint/41446

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