PENGARUH BRAND IMAGE, BRAND TRUST, DAN CUSTOMER EXPERIENCE TERHADAP CUSTOMER LOYALTY PRODUK SOMETHINC

Lintang Lucida Selvana, . (2025) PENGARUH BRAND IMAGE, BRAND TRUST, DAN CUSTOMER EXPERIENCE TERHADAP CUSTOMER LOYALTY PRODUK SOMETHINC. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This study is categorised as quantitative research, which aims to determine, prove, and then analyse the influence of brand image, brand trust, and customer experience variables on customer loyalty variables for Somethinc products. The sample used consisted of 130 respondents who were Somethinc product customers who had made more than one purchase, were active in the Greater Jakarta area, and were at least 17 years old. The analysis methods used were descriptive and inferential analysis, and SEM PLS analysis using SmartPLS 4.0. The results of this study indicate that brand image, brand trust, and customer experience have a positive and significant influence on customer loyalty to Somethinc products. The contribution of the independent variables in this study was 62.7%, while the remainder was influenced by other variables not included in this study.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2210111135] [Pembimbing: Alfatih Sikki Manggabarani] [Penguji 1: Dienni Ruhjatini Sholihah] [Penguji 2: Dea Delia Lestari]
Uncontrolled Keywords: Brand Image, Brand Trust, Customer Experience, Customer Loyalty, Somethinc
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HF Commerce
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: LINTANG LUCIDA SELVANA
Date Deposited: 17 Mar 2026 01:29
Last Modified: 17 Mar 2026 01:29
URI: http://repository.upnvj.ac.id/id/eprint/41410

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