Imti Hanny Salimah, . (2025) DETERMINAN PREFERENSI KONSUMEN MUSLIM PADA RESTORAN KOREA NON SERTIFIKASI HALAL DI JAKARTA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The Korean wave phenomenon makes Korean restaurant enthusiasts in Indonesia continue to increase, especially in the Jakarta area. However, it is unfortunate that many Korean restaurants currently present still do not have halal certification. On the other hand, digital influencers can also play an important role because the reviews submitted by them on social media can affect consumption preferences, especially in restaurants that have not been halal certified. This study aims to analyze the influence of religiosity, perception of halal labels, and digital influencers on Muslim consumer preferences. The method used was a quantitative approach through the Google Form questionnaire using purposive sampling techniques for 140 respondents, and the analysis was conducted using Partial Least Squares (PLS) through SmartPLS 4.0. Research results show that religious and digital influencers have a significant effect on Muslim consumer preferences, while the perception of halal labels has no significant effect on Muslim consumer preferences. Limitations of this study included the scope of respondents who were limited to the Jakarta area, as well as the possibility of dishonesty of respondents answers in filling out questionnaires in filling out questionnaires.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2210116029] [Pembimbing: Prima Dwi Priyatno] [Ketua Penguji: Lili Puspita Sari] [Penguji 1: Sasmita Nurvinda Laili] |
| Uncontrolled Keywords: | halal label perception, Korean restaurant, muslim consumer preference, religiosity, the role of digital influencers. |
| Subjects: | B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc H Social Sciences > HB Economic Theory T Technology > TX Home economics |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1) |
| Depositing User: | IMTI HANNY SALIMAH |
| Date Deposited: | 10 Apr 2026 03:40 |
| Last Modified: | 10 Apr 2026 03:40 |
| URI: | http://repository.upnvj.ac.id/id/eprint/41326 |
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