Khansa Kayla Kinania, . (2025) PENGARUH GREEN MARKETING, LABEL HALAL, DAN KUALITAS PRODUK TERHADAP LOYALITAS KONSUMEN GENERASI Z PADA PRODUK SOMETHINC DI JAKARTA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The increasing consumption of beauty products in Indonesia, especially among Generation Z, has driven the growth of increasingly innovative and competitive local brands. Behind this growth, there is a demand product that not only comply with safety and quality requirements, but also consider the sustainability and halal certification. Somethinc, as one of the local skincare brands, has developed numerous environmentally friendly initiatives, halal-labeled products, and quality that is recognized as being on par with international standards. This research seeks to investigate Generation Z consumer loyalty to Somethinc products by examining three key aspects: green marketing, halal labeling, and product quality. This research utilizes a descriptive quantitative approach with a sample size of 100 Generation Z respondents in Jakarta. The research instrument is a Likert scale questionnaire, with data analysis performed using SmartPLS software through outer and inner model tests. The results of this study indicate that green marketing and product quality influence consumer loyalty. Meanwhile, halal labeling does not influence consumer loyalty. This study carries important implications for the strategic importance of marketing approaches that not only highlight aesthetic value but also prioritize sustainability and consumer trust in the halal aspects and quality of products.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil: 2210116074] [Pembimbing: Fadhli Suko Wiryanto] [Penguji 1: Tati Handayani] [Ketua Penguji: Prima Dwi Priyatno] |
| Uncontrolled Keywords: | Consumer Loyalty, Green Marketing, Halal Label, Product Quality |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1) |
| Depositing User: | KHANSA KAYLA KINANIA |
| Date Deposited: | 08 Apr 2026 08:33 |
| Last Modified: | 08 Apr 2026 08:33 |
| URI: | http://repository.upnvj.ac.id/id/eprint/41319 |
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