Sepiana Anwar, . (2025) PENGARUH NEGARA ASAL, LABEL HALAL, DAN CITRA MEREK TERHADAP KEPERCAYAAN KONSUMEN KOSMETIK FOCALLURE DI JABODETABEK. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The cosmetic industry in Indonesia has grown rapidly along with the increasing beauty trends and rising halal awareness among Muslim consumers. Amid competition between local and imported products, many Muslim consumers remain unaware of the importance of halal labeling on cosmetic items. Meanwhile, China is recorded as the largest exporter of cosmetics to Indonesia, making consumer perceptions of Chinese made products, including the Focallure brand, an important issue to investigate. This study aims to analyze the influence of country of origin, halal labeling, and brand image on consumer trust toward Focallure cosmetics in the Jabodetabek area. The research employed a quantitative approach with a non probability sampling technique using purposive sampling. Data were collected through an online questionnaire distributed to 140 Muslim female consumers in Jabodetabek, then analyzed using descriptive quantitative methods and tested with Partial Least Squares (PLS) through SmartPLS. Data evaluation involved both the Outer Model and Inner Model. The results indicate that country of origin, halal label, and brand image each have a significant influence on consumer trust in Focallure cosmetics. The implications of this study provide insights for cosmetic companies to strengthen consumer trust through enhancing country of origin credibility, ensuring clear halal labeling, and building a consistent brand image to remain competitive in the growing cosmetics market.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2210116004] [Pembimbing: Tati Handayani] [Penguji 1: Prima Dwi Priyatno] [Penguji 2: Diva Azka Karimah] |
| Uncontrolled Keywords: | brand image, country of origin, consumer trust, halal label |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1) |
| Depositing User: | SEPIANA ANWAR |
| Date Deposited: | 31 Mar 2026 02:44 |
| Last Modified: | 31 Mar 2026 02:44 |
| URI: | http://repository.upnvj.ac.id/id/eprint/41306 |
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