ANALISIS BEHAVIORAL INTENTION PADA PENGGUNAAN DIGITAL PAYMENT DENGAN MENGGUNAKAN METODE TECHNOLOGY ACCEPTANCE MODEL 3 (STUDI KASUS PADA APLIKASI LINKAJA)

Muhammad Faisal, . (2020) ANALISIS BEHAVIORAL INTENTION PADA PENGGUNAAN DIGITAL PAYMENT DENGAN MENGGUNAKAN METODE TECHNOLOGY ACCEPTANCE MODEL 3 (STUDI KASUS PADA APLIKASI LINKAJA). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This research was conducted to determine what factors influence behavioral intention towards the use of digital payment in the LinkAja application. Digital Payment is a server-based financial technology that benefits users in non-cash transactions. Some people recognize digital payment as an e-wallet or electronic wallet that can be easily used in transactions such as sending money, paying bills, buying data /credit, shopping online and so on. One of e-wallet application in Indonesia is LinkaAja. LinkAja is an application-based electronic wallet service product from several State-Owned Enterprises (BUMN). Now digital payment with LinkaAja has been integrated with several companies, merchants or marketplaces, but amid high competition active LinkaAja users are low and down. In this study the approach used is the Technology Acceptance Model 3 (TAM 3) method with variables namely subjective norms, output quality, digital payment self-efficacy, perceived enjoyment and Technology Acceptance Model (TAM) variables namely perceived ease of use, perceived usefulness & behavioral intention. The results of data management show that objective usability, subjective norm, digital payment self-efficacy, perceived enjoyment, perceived ease of use, perceived usefulness variables have t-statistics values ≥ 1.96 and p-values alpha ≤ 0.05 then it shows that these variables have a significant effect on intention to use digital payment at LinkAja while output quality has a t-statistics value ≤ 1.96 and p-value ≥ alpha 0.05 then it does not significantly influence the intention to use digital payment at LinkAja.

Item Type: Thesis (Skripsi)
Additional Information: [No. Panggil: 1610512020] [Pembimbing 1: Kraugusteeliana] [Pembimbing 2: Intan Hesti] [Penguji 1: Catur Nugrahaeni] [Penguji 2: Ika Nurlaili Isnaniyah]
Uncontrolled Keywords: Behavioral Intention, Digital Payment, Technology Acceptance Model 3.
Subjects: Q Science > Q Science (General)
Q Science > QA Mathematics
Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Divisions: Fakultas Ilmu Komputer > Program Studi Sistem Informasi (S1)
Depositing User: MUHAMMAD FAISAL
Date Deposited: 22 Sep 2025 08:47
Last Modified: 22 Sep 2025 08:47
URI: http://repository.upnvj.ac.id/id/eprint/40251

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