Grace Christine Surbakti, . (2025) GAYA KOMUNIKASI CONTENT CREATOR DALAM MENYAMPAIKAN STORYTELLING PADA KONTEN IKLAN TIKTOK. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Storytelling marketing is currently growing on the social media platform TikTok. To craft effective and engaging storytelling, an appropriate communication style is essential. This study aims to identify and understand the Communication Style of Content Creators in Delivering Storytelling in TikTok Advertisement Content, specifically analyzing the communication style of Sena Farid, using Norton's communication style theory as a conceptual framework. This research uses a qualitative method, with subjects selected through purposive sampling. The study employs virtual ethnography analysis, which includes four levels of analysis: Media Space, Media Archive, Media Object, and Experiential Stories. To ensure the validity of the data, source triangulation was used.The results of the study revealed several key findings regarding the communication style of content creators in delivering storytelling on TikTok ads, particularly on Sena Farid’s account. The research found that the communication styles used by Sena Farid tend to fall under Impression Leaving, Animated Expressive, Dramatic, and Friendly categories. Furthermore, the study identified Sena Farid’s own descriptions of communication style in storytelling, which include comforting visuals, warm narration, and a clear purpose, which can serve as references for other content creators in developing their communication styles. Keywords: Communication Style, Storytelling, TikTok Ads.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | No.Panggil: 2110411143 Pembimbing: Fitria Ayuningtyas Penguji 1: Aan Setiadarma Penguji 2: Kumala Hayati |
| Uncontrolled Keywords: | Gaya Komunikasi, Storytelling, Iklan TikTok |
| Subjects: | A General Works > AS Academies and learned societies (General) H Social Sciences > H Social Sciences (General) H Social Sciences > HM Sociology H Social Sciences > HS Societies secret benevolent etc |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | GRACE CHRISTINE SURBAKTI |
| Date Deposited: | 01 Sep 2025 07:18 |
| Last Modified: | 01 Sep 2025 07:22 |
| URI: | http://repository.upnvj.ac.id/id/eprint/40033 |
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