REPRESENTASI AGENDA WOKE DALAM PERUBAHAN VIDEO GAME UBISOFT DALAM INDUSTRI GAME PERIODE 2020-2024.

Zaky Afif Satrio, . (2025) REPRESENTASI AGENDA WOKE DALAM PERUBAHAN VIDEO GAME UBISOFT DALAM INDUSTRI GAME PERIODE 2020-2024. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

Woke is a social movement agenda that demands justice and equality, which has now evolved into a narrative of diversity, equity, and inclusion (DEI), including LGBTQ+ issues. This study examines the representation of the woke agenda in the transformation of Ubisoft's video game content during the period 2020–2024. The research employs a qualitative approach using the conceptual framework of transnational movements and the theory of discursive power to analyze how the woke agenda is represented in Ubisoft’s game content, company policies, and the transnational movement supported by Employee Resource Groups (ERGs) as worker communities within Ubisoft. This study utilizes literature review and internet-based research as data sources. The findings show that Ubisoft employs discursive power to shape public opinion and embed woke values into its game narratives, character development, and internal company policies. In this context, ERGs, as stakeholders within Ubisoft, contribute to disseminating woke content through their branch communities across various countries as part of a transnational movement. However, public responses to such representations vary. On one hand, they support the values promoted by the woke agenda, but on the other hand, they generate resistance from gaming communities who feel that traditional values and gameplay quality have been overlooked. This study contributes to contemporary international relations scholarship, particularly in understanding how non-state actors like Ubisoft play a role in shaping socio-political discourse through the video game industry.

Item Type:	Thesis (Skripsi)
Additional Information:	[No.Panggil: 1810412127] [Pembimbing: Wiwiek Rukmi Dwi Astuti] [Penguji 1: Nurmasari Situmeang] [Penguji 2: M. Chairil Akbar Setiawan]
Uncontrolled Keywords:	Woke agenda, Ubisoft, video games, discursive power, representation, transnational movements
Subjects:	H Social Sciences > HN Social history and conditions. Social problems. Social reform H Social Sciences > HT Communities. Classes. Races J Political Science > JZ International relations
Divisions:	Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Hubungan Internasional (S1)
Depositing User:	ZAKY AFIF SATRIO
Date Deposited:	03 Sep 2025 07:08
Last Modified:	03 Sep 2025 07:08
URI:	http://repository.upnvj.ac.id/id/eprint/39924

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