STRATEGI PERSONAL BRANDING COMEDIAN INFLUENCER @DAFFAARIQQQQ DI MEDIA SOSIAL TIKTOK

Ravif Ichsanul Hakim, . (2025) STRATEGI PERSONAL BRANDING COMEDIAN INFLUENCER @DAFFAARIQQQQ DI MEDIA SOSIAL TIKTOK. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This study discusses the personal branding strategies employed by comedy personal branding @daffaariqqqq on the social media platform TikTok. The research is motivated by the rapid advancement of digital technology, where social media has become an essential part of society, especially among Indonesia’s younger generation. TikTok, as one of the most popular applications, offers significant opportunities for individuals to shape their identities and gain popularity through various types of content, including comedy. The research uses a qualitative method with a case study approach, in which data is collected through content observation, interviews, and documentation on the @daffaariqqqq TikTok account. The findings indicate that Daffa Ariq builds his personal brand by consistently creating comedic content, actively interacting with followers, keeping up with trending topics, and collaborating with other creators. These strategies have proven effective in increasing both popularity and engagement, as reflected in the high number of followers and interactions. However, Daffa also faces challenges in the form of negative comments, which he addresses professionally and by providing clarification to his audience. In conclusion, authentic, consistent, and adaptive personal branding in response to platform dynamics is a key factor for personal brandings in building a positive image and expanding their audience reach on TikTok.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 1910411198] [Pembimbing: Windhi Tia Saputra] [Penguji 1: Garcia Krisnando Nathanael] [Penguji 2: Putrawan Yuliandri]
Uncontrolled Keywords: Personal Branding, TikTok, Social Media, Comedian Influencer
Subjects: C Auxiliary Sciences of History > CT Biography
Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4050 Electronic information resources
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: RAVIF ICHSANUL HAKIM
Date Deposited: 22 Aug 2025 06:37
Last Modified: 22 Aug 2025 06:37
URI: http://repository.upnvj.ac.id/id/eprint/39456

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